Research Tools
MenuBridge offers proven menu research tools for every phase of menu development. These highly adaptable tools may be utilized separately or in strategic combinations to go from problem to idea to concept to creation to consumers.
MenuBridge offers proven menu research tools for every phase of menu development. These highly adaptable tools may be utilized separately or in strategic combinations to go from problem to idea to concept to creation to consumers.
IDEATION
Facilitated brainstorming session that generates a pipeline of ideas to solve a specific problem
AUDIENCE
+ Internal R&D or corporate chefs
+ Subject matter experts
+ Industry suppliers
APPLICATIONS
+ "Fill the pot" – collaborative idea proliferation
Facilitated brainstorming session that generates a pipeline of ideas to solve a specific problem
AUDIENCE
+ Internal R&D or corporate chefs
+ Subject matter experts
+ Industry suppliers
APPLICATIONS
+ "Fill the pot" – collaborative idea proliferation
KITCHEN CREATION
Culinary creation to develop and optimize menu items
AUDIENCE
+ Internal R&D or corporate chefs
+ Subject matter experts
+ Industry suppliers
APPLICATIONS
+ "Chef's special" – recipe formulation and documentation
+ "Dollars and sense" – early cost analysis
Culinary creation to develop and optimize menu items
AUDIENCE
+ Internal R&D or corporate chefs
+ Subject matter experts
+ Industry suppliers
APPLICATIONS
+ "Chef's special" – recipe formulation and documentation
+ "Dollars and sense" – early cost analysis
LIVE DISCUSSION SESSIONS
Facilitated interactive discussions that dynamically engage participants around specific objectives
AUDIENCE
+ Consumers
APPLICATIONS
+ "What'll it be?" – problem statement exploration and
identification
+ "Clean it up" – concept review and refinement
+ "Order up" – menu execution delivery and optimization
+ "On the side" – taste test pull-outs
Facilitated interactive discussions that dynamically engage participants around specific objectives
AUDIENCE
+ Consumers
APPLICATIONS
+ "What'll it be?" – problem statement exploration and
identification
+ "Clean it up" – concept review and refinement
+ "Order up" – menu execution delivery and optimization
+ "On the side" – taste test pull-outs
ONLINE SURVEY
Rapid quantitative input across key measures
AUDIENCE
+ Consumers
APPLICATIONS
+ "Boil it down" – idea screening and prioritization
+ "Write the menu" – full menu description ratings
and feedback
Rapid quantitative input across key measures
AUDIENCE
+ Consumers
APPLICATIONS
+ "Boil it down" – idea screening and prioritization
+ "Write the menu" – full menu description ratings
and feedback
- Benchmark comparison for acceptance and excitement
- Copy optimization
- Impact on patronage
TASTE TEST
Sampling and evaluation of test menu creations
AUDIENCE
+ Consumers
APPLICATIONS
+ "Small plates" – proof of execution
Sampling and evaluation of test menu creations
AUDIENCE
+ Consumers
APPLICATIONS
+ "Small plates" – proof of execution
- Benchmark comparison of key measures
- Menu price acceptance
- Diagnostic performance
IN-MARKET TEST
Real world portrayal of menu execution
AUDIENCE
+ Consumers
APPLICATIONS
+ "On the fly" – mobile survey captured experience ratings
+ "Run the numbers" – sales comparisons
Real world portrayal of menu execution
AUDIENCE
+ Consumers
APPLICATIONS
+ "On the fly" – mobile survey captured experience ratings
+ "Run the numbers" – sales comparisons
