I have...
an idea and preliminary
execution for a new menu area
I need...
understanding of fit with
my menu, consumer excitement, and optimized execution
Process:
Day 1
"Clean it up" live discussion session to clarify concept wording
Facilitated team download and concept refinement
Overnight "Write the menu" online concept test with order intensity and
interest drivers
Day 2
Share-out of "Write the menu" results
Execution refinement using commercial kitchen
Day 3
"Small plates" quantitative taste test of menu item execution
"On the side" live discussion sessions to understand areas of refinement